About Us

Relaxed Ritzy is located in 13781 Greentree Trail, wellington, FL 33414, just a few hours outside of Toronto. The farm was purchased by Harry and Maie Landra in 1972, initially intended as a weekend retreat. However, within a decade, it became the family’s permanent residence.

What began as a small operation, with Maie hand-spinning and dyeing fleece from the Landra flock, has blossomed into a thriving business. The name Relaxed Ritzy honors Harry’s ancestral home in Estonia. Taiu, Maie’s daughter, assisted with daily farm work, spinning and dyeing alongside her mother. After graduating from university, Taiu dedicated herself to making the company economically viable.

Eventually, the mother-daughter duo decided it was time to retire their sheep and outsource their wool. They began collaborating with a mill to spin fine merino wool to their specifications, resulting in Relaxed Ritzy‘s signature Premium Merino yarn. This yarn revolutionized the knitting world with its unparalleled softness and lightness, quickly becoming a superstar.

For the first five years, KPPPM (Knit Picks Premium Merino) was produced in the Landra farmhouse kitchen. As demand grew, it became necessary to build a 5,500-square-foot wool shed to accommodate yarn production.

Relaxed Ritzy continues to expand, adding four additional yarns to complement the Premium Merino: Kersti (a DK weight crepe), Mori (a wool/silk blend), and more. Despite high demand, every skein of Relaxed Ritzy yarn is dyed, hanked, labeled, and shipped by the Landra women and a small team of local employees. While they utilize efficient machinery where possible, each skein is lovingly painted by hand, making every dyelot a unique original.